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A NEW CHAPTER IN A CENTURIES OLD STORY

When it came to creating a new bottle for POWERS, we looked to what was the greatest symbol of our pride from 1791 up until present day and placed it at the forefront of everything we do moving forward: The "DIAMOND P"

This iconic symbol has been at the heart of everything we've done from the moment James Power set up our Distillery in heart of Dublin's Liberties, and it would later become one of Ireland's first trademarks.

In 1886, we were one of the first whiskeys to bottle our own spirit, and, a few years later, we invented the world’s first "airline bottle", known as the "Baby Power". Our "Diamond P" adorned not only these innovations, but everything that we've put our stamp on

But, to us, the “Diamond P” stands for something more: PRIDE. Our workers would wear the “P” over their hearts to symbolize their pride in working for POWERS and, to this day, the “Diamond P” is proudly displayed across the whole of Ireland, woven into the fabric of our country.

Now, nearly 230 years into our story, we’re proud to write the next chapter with this new bottle that honors our founder’s vision, the brand’s history and the award-winning whiskey inside.

SAME AWARD WINNING WHISKEY

SAME AWARD WINNING WHISKEY

Our whiskey has been traveling the world since 1791 and little has changed aside from the bottle.

To the many fans and serious whiskey drinkers whose go-to whiskey is POWERS Gold Label, rest assured: Our award-winning whiskey hasn’t changed at all.

We have been distilling this high-quality whiskey non-stop for nearly 230 years, and every drop of POWERS Gold Label is triple distilled with only the purest heart of the distillate used. Left to mature in select American Oak casks, it’s then blended with the finest grain whiskey for an unmistakable flavor.

With complex spice and honeyed taste that comes from triple distillation, we consistently uphold the gold standard of smooth in Ireland.

86.4 Proof | 43.2% Alc./Vol

*IRISH WHISKEY OF THE YEAR*
– 2018 New York International Spirits Competition

*93 RATING - "EXCELLENT HIGHLY RECOMMENDED"*
– Ultimate Spirits Challenge

A MEASURE ABOVE

Since 1791, POWERS has striven to not only make great whiskey, but also make the world a better place. Whether that be through the
“green roofs” atop our Dublin distillery, providing food for our workers or the POWERS Fire Brigade quelling fires throughout Dublin City; we've always looked to improve the world around us.

POWERS HONEY BEE INITIATIVE

POWERS HONEY BEE INITIATIVE

We’re proud to work with local beekeeper
organizations to inspire fine drinking establishments
across the United States to raise money and
awareness in support of local honey bee
populations through our A MEASURE ABOVE:
POWERS® HONEY BEE INITIATIVE. Find out how
we're helping the plight of the pollinator in Philadelphia and Seattle

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We think this could be the start of something truly unique.

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